A hospital campaign leaking spend through low-fit patient searches
Cost / lead
−38%
Qualified leads
2.4×
EST. 2005
We find the wastage your Google Ads dashboard won't.
For companies spending ₹3L – ₹40L/month on Google Ads. We audit the leaks. We rebuild what's broken. So you don't waste your money.
TRUSTED BY
The problem
Six leaks draining your ad spend right now.
Between 22% and 41%of mid-market Google Ads budgets are spent on impressions that will never convert. Here's where it goes.
Location-Level Wastage
Spend flowing into cities or pincodes that don’t generate qualified leads..
Search term drift
Low-intent searches consuming budget without driving conversions.
Lead Quality Inflation
Spam or weak enquiries making performance look stronger than it is.
Daypart Inefficiency
Budget spent during hours or days with poor conversion potential.
Audience overlap
Your campaigns bidding against each other. CPC climbs, conversions falls.
PMax Visibility Gaps
Hidden spend patterns making wastage harder to detect and control.
The record
22 years. 350+ clients. One Focus.
For over two decades, we have focused on identifying hidden ad spend wastage, uncovering inefficiencies that standard dashboards often miss and reallocating budgets with precision before losses compound.
Wastage stopped
₹7Cr
Median CPL cut
-30%
Ad spend under mgmt
₹31Cr
Qualified Leads Increased
40%
The method
14 Intelligence Layers. One Performance Discipline.
Every account is evaluated through fourteen structured intelligence layers designed to identify inefficiencies, expose hidden wastage, and guide smarter budget reallocation. The system surfaces the patterns. Senior analysts define the action.
Pincode-Level Performance
Search-Term Analysis
Lead Quality Scoring
Daypart & Device Efficiency
Audience overlap Detection
PMax Visibility Audit
Quality Score Monitoring
Landing Page Alignment
Competitor Pressure Mapping
Attribution Accuracy Check
Creative Fatigue Detection
Bidding Strategy Evaluation
Budget Pacing Review
Reallocation Tracking
Real results
Three accounts. One clear pattern.
Steady CPL. Leads had stopped converting.
SQL CPL
−27%
Revenue (same spend)
2.7×
Spending more every month, getting less.
Cost / demo
−32%
Pipeline / spend
4×
How we work
Four stages. No retainer until the audit clears.
Start with a free audit. If we find nothing material, you owe us nothing.
Step 01
Audit
30-min call + read-only access + NDA signed. You get a clear written audit within 5 working days.
FREE 5 days
Step 02
Correction
We rebuild only what's broken. One-time, defined scope, no surprises.
4–6 weeks · Fixed fee
Step 03
Management
Weekly check-ins, monthly reports your CFO can actually read. Senior team, no middlemen, no SDR layer.
Ongoing · Retainer
Step 04
Ledger
Every change recorded every rupee tracked. Board-ready records, always.
Monthly · PDF + CSV
ANGSHUMAN SETT
IIM Calcutta alumnus and performance marketing strategist with 22 years of experience, Angshuman Sett is the architect behind Adsintelli’s intelligence framework. He has built a precision-led approach to SEM that helps high-spend businesses detect wastage, improve efficiency and scale with greater control.
Most ad accounts don't need more spend.They need fewer wrong impressions.
FIRM INSIGHT
A Senior-led practice.
A performance team focused on measurable outcomes, transparent analysis and accountable execution. Experienced specialists guide every account with a clear focus on reducing wastage, improving efficiency and scaling performance.
In practice
22yrs
Spend managed
₹31Cr
Client Managed
350+
Qualified Leads Increased
40%
Request an audit
Find out what's leaking in your account.
Few audit slots left this month. We reply within 1 working day approved by a principal, not an SDR.
Zero commitment
If we find nothing, you owe nothing. Walk away with a written report.
Senior-written
A principal opens your account and writes the audit. You see their name.
No Sales Pressure
Get the audit first. Find wasted spend. Improve lead quality.